Sleeping Mountain Tour, Motalava, Vanuatu (Credit: David Kirkland Photography)

 

Historically, tourism in Vanuatu has been focused on the ‘rest and relaxation’ market – those who stay in larger hotels or resorts and lie by the pool sipping cocktails. However, the 2016 International Visitors’ Survey suggests that there is an opportunity to increase growth in niche markets such as soft adventure, eco-tourism and cultural experiences, which are run by smaller local operators, based mainly in villages and towns in our outer islands.

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